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SKU:Lot 25

Mercedes-Benz 280 SE 3.5 Cabriolet (1971)

Mercedes-Benz 280 SE 3.5 Cabriolet (1971)

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Buy it now price: CHF 225,000.00
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Facts & Figures

Estimate CHF 290'000 - 340'000
Condition 2 - Good
First registration 1971
Odometer 46'000
Veteran registration
Engine 3.5-litre-V8
Power (KW/HP) 147/200
Fuel type Petrol
Transmission 4-speed automatic
Drive type Rear-wheel drive (RWD)
Steering Left-hand drive (LHD)
Exterior color Darke blue
Interior Dark blue leather

Rare Cabriolet with Hollywood Provenance – the 1971 Mercedes-Benz 280 SE 3.5

Few Mercedes-Benz models embody the combination of engineering solidity, refined performance and timeless elegance as convincingly as the W111 Cabriolet. When the open versions of the “Fintail” generation were introduced in the late 1950s, they ranked among the most sophisticated motor cars of their era. They combined the imposing presence of a large saloon with the craftsmanship of a meticulously built two-door motor car and the special appeal of open-top touring.

While the four-door W111 saloons were replaced by the new W108 and W109 series in the mid-1960s, the coupés and cabriolets remained in production. As a result, these elegant two-doors became a distinctive constant within the Mercedes-Benz model range. Their engineering was continuously developed, while the fundamental shape, influenced by Friedrich Geiger, retained its timeless elegance.

The pinnacle of this development arrived in September 1969 with the 280 SE 3.5. Mercedes-Benz combined the classic W111 body with the newly developed M116 V8, creating a Grand Tourer that married traditional styling with modern powertrain technology. The 3,499 cc V8 produces 200 bhp and is particularly notable for its exceptional smoothness and effortless delivery of power. Paired with a four-speed automatic transmission, it creates an exceptionally harmonious driving experience in which outright sporting performance takes a back seat to effortless power and refined long-distance motoring.

The 280 SE 3.5 also received a subtle visual evolution. The lower and wider front end, featuring the so-called “flat radiator” grille, gave the car a more modern appearance without sacrificing the characteristic proportions of the W111. The long bonnet, crisply defined flanks and well-balanced overhangs preserve the understated elegance that continues to distinguish the open Mercedes-Benz models of this generation.

Technically, the 280 SE 3.5 reflected the high standards Mercedes-Benz reserved for its flagship models. Independent suspension, power-assisted steering and disc brakes on all four wheels provided contemporary levels of ride comfort and secure handling. The refined V8 and smooth automatic transmission made the Cabriolet a superb long-distance touring car, with its qualities particularly evident on extended journeys.

The Cabriolet offered here dates from 1971, the final year of production for this particularly distinguished W111 variant. Of special interest is its well-documented history. The car was delivered in 1971 in Hollywood, California, to its first owner, E. J. Peaker Zampino. Remarkable contemporary documentation from this early period has survived, including the original sales document, original service booklet, owner's manual and Certificate of Title issued by the State of California.

The current owner subsequently acquired the Cabriolet in Germany from a renowned Mercedes-Benz dealer and imported it into Switzerland in December 2014. The 280 SE 3.5 has remained continuously in his ownership ever since, making him the car's third owner. Throughout the current owner's more than 15-year period of ownership, the Mercedes-Benz has been regularly serviced and all necessary maintenance carried out on a continual basis.

In addition to routine maintenance, significant mechanical work has also been undertaken. In 2015, the automatic transmission was rebuilt, including the torque converter, and a new radiator was fitted. These works demonstrate the careful attention given to the car and help preserve the mechanical qualities of this large-capacity V8 Cabriolet for the long term.

With an indicated mileage of 46,000 kilometres, the Mercedes presents as a particularly attractive example. Its dark blue exterior paintwork combined with a dark blue leather interior gives the Cabriolet a discreet yet exceptionally elegant appearance. The harmonious tone-on-tone colour scheme complements the W111's classic lines beautifully and sets off its numerous chrome details to particularly fine effect.

Of particular note is the car's extensive specification. It was equipped with the comprehensive range of options available at the time and includes, among other features, the original Becker Europa radio, the original factory-fitted Behr air-conditioning system, four electrically operated windows and tinted glazing. This combination illustrates precisely what Mercedes-Benz intended the 280 SE 3.5 to be: not merely an open sports car, but a luxurious Grand Tourer designed to combine effortless cruising with exceptional comfort. The equipment specification is documented accordingly.

With a total of just 1,232 examples produced, the V8-powered 280 SE 3.5 Cabriolet remained a relatively exclusive model. Production ended in 1971, bringing to a close the more than decade-long history of the W111/W112 coupés and cabriolets. The 280 SE 3.5 therefore stands at the end of an important chapter in Mercedes-Benz history, combining the classic styling of the series with the contemporary sophistication of V8 technology.

In June 2026, the Cabriolet successfully underwent a fresh Swiss veteran registration. According to the information available, the car is presented in very good condition.

This 1971 Mercedes-Benz 280 SE 3.5 Cabriolet therefore brings together a particularly appealing combination of final-year production, traceable ownership history, original contemporary documentation, extensive luxury equipment and consistent mechanical care. Its refined V8, elegant W111 bodywork and luxurious specification make it an outstanding representative of the classic Mercedes-Benz Grand Tourers.

A stylish and commanding classic of considerable presence – created for pleasurable open-top motoring and long-distance touring with the hood down.

Preview Event – Vehicle Inspection

Take advantage of the exclusive opportunity to inspect the auction vehicles in person before the official online auction begins.

At our Preview Event, you will have the opportunity to view the vehicles offered at your leisure, assess their condition firsthand and discover the individual features and details of each vehicle. Our experts from Emil Frey Classics AG will also be available in person to answer any questions you may have regarding the vehicles.

Unable to attend the Preview Event?

No problem. Please feel free to contact the Auction Management Team. Upon request, we will be happy to provide you with the vehicle inspection report prepared by our experts for the auction vehicle of your choice. This will give you additional information about the vehicle and its condition, even if you are unable to inspect it in person.

We recommend that all interested bidders make use of the opportunity to attend the Preview Event or request a vehicle inspection report in order to obtain comprehensive information about their desired auction vehicle before placing a bid.

Terms and conditions of participation

Only natural persons of legal age and with unlimited legal capacity, as well as legal entities, are eligible to participate. Legal entities must be represented by a natural person who is either authorised to represent them according to the extract from the commercial register or who has the appropriate power of attorney. Emil Frey Classics AG reserves the right to exclude participants from the auction without giving reasons.

Registration

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Once we have received your registration details, we will review and verify your information. Your customer account will then be activated for use as a bidder. Within 24 hours of successful registration, you will receive an email confirming that your account has been verified and activated on our auction platform.

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Please register well in advance to ensure that your account is activated before the auction begins, allowing you to participate without delay.

Auction hammer price and minimum bid

The bid is accepted by the highest bidder after the minimum price or higher has been reached, either after the bidding period has expired or at the moment when no further bids are submitted and the auction is closed by Emil Frey Classics AG.

Acceptance of the minimum bid – “Sold”

When the bid is accepted and the minimum bid (minimum price) or higher is reached, a legally binding purchase contract is concluded between the seller and the highest bidder.

Bid accepted below the minimum bid – “Reserved, not sold”

If a bid is made at a price below the minimum bid (minimum price), the vehicle is considered “not sold subject to reservation.” Vehicles that could not be sold during the auction or for which the minimum bid was not reached can be renegotiated after the auction in consultation with the consignor or owner. In such cases, Emil Frey Classics AG acts exclusively as an intermediary between the potential buyer and the consignor or owner, unless it expressly acts as the seller itself. A purchase contract is only concluded with the express consent of both parties.

Reservation of Emil Frey Classics AG

Emil Frey Classics AG reserves the right to decide freely on the acceptance of bids. In particular, it may refuse or cancel the bid, interrupt or cancel the auction, withdraw the auction item or put it up for auction again, and reject bids.

Auction terms – Purchase price & fees

The purchase price corresponds to the highest bid (hammer price) plus an auction commission of 11% of the hammer price.

General Terms and Conditions (GTC)

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